Vision

Many women are consciously engaged in a healthy, sporting lifestyle. They want to play sports for the social and/or competitive aspects, and are comfortable in mind and body. Attaining results and success, but … not at the cost of femininity.

With F! by Fabulous! I take women seriously and reject old-fashioned tracksuits, boring sports outfits, and sloppy T-shirts for sweating in. With my collection, I want to empower every woman to forget the daily routine, and play sports like a goddess.

F! by Fabulous! aims to give women the courage to present themselves full of self-confidence when bike racing, swimming, running, and in triathlons. I constantly strive for femininity, style, and comfort for women, so that they can look great at every moment of their sporting activity.